To create a conversion action, follow these steps:

• Sign in to your Google Ads account.
• Click the Goals icon in the left side corner of the page .
• Select Measurement then Attribution
• Click the +Conversion button.

• Enter a name for your conversion action and choose the type of action.

• Configure the value and count settings for your conversion action.

• Choose when to track conversions and whether to include tax and shipping in your conversion value.
• Click Save and continue.

Updated on: 03/07/2024