Where do I find my Facebook Pixel Conversion API Access Token?

**Objective
To ensure you get the most accurate data for your ads, the Facebook Conversion API (often referred to as CAPI) allows you to send web events from your server directly to Facebook. It's crucial that the ad account is a business ad account, not a personal one. Below is an updated step-by-step guide on locating your access token:

Log in to Facebook: Ensure you're logged into the account with administrative access to the Facebook page connected to your business.

Navigate to Facebook Ads Manager: From your homepage, look for the drop-down menu (usually at the top right corner) and select "Ads Manager." Ensure you are using a business ad account, not a personal one.



Access the Facebook Events Manager: Inside the Ads Manager, find the hamburger menu (three horizontal lines) at the top left. Ensure you are still using a business ad account. If "Events Manager" isn’t immediately visible, hover over "All Tools" and then select "Events Manager."




Ensure You're Using a Business Ad Account: Before proceeding, verify that your ad account is a business account. This is crucial for setting up and managing the Conversion API effectively.

Choose the Desired Data Source: In the Events Manager, you’ll see various data sources like Pixels, Apps, Offline, etc. Click on the Pixel for which you want to set up the Conversion API.

Go to Settings: Once inside the desired Pixel, click on the "Settings" tab.



Locate the Conversion API Section: Scroll down until you see the section titled “Conversion API.” Here you'll find details related to your server events.

Generate Access Token: If you haven’t generated an access token before, you’ll see an option to “Generate Access Token.” Click on it. If you've already generated one in the past, the token will be displayed here

9.

Copy the Access Token:



Once generated, copy the access token. Remember to store it securely, as it's a sensitive piece of information. (client shared drive)

Updated on: 19/06/2024