Where do I find my Facebook Pixel ID?

Finding your Facebook Pixel ID is crucial to integrating the Pixel with your Shopify store. This ID enables the tracking of user activities on your website, which helps in optimizing your Facebook Ads. Follow the steps below to locate your Facebook Pixel ID:

Step-by-Step Guide:

Log in to Facebook: Start by logging into the account that has administrative access to the Facebook page connected to your business.

Navigate to Facebook Ads Manager: From the homepage, look for the drop-down menu (usually located at the top right corner) and select "Ads Manager."



Access the Facebook Events Manager: Once inside the Ads Manager, find the hamburger menu (three horizontal lines) at the top left corner. Hover over "All Tools" if you don’t immediately see "Events Manager," then click on "Events Manager."



Locate Your Pixels: Here, you'll see a list of your available Pixels if you've created any. If you haven't set up a Pixel yet, you'll need to do so before proceeding.

Find the Pixel ID: Locate the Pixel you want to use with Shopify. Right next to its name, you'll find a numeric ID which is your Pixel ID. This is typically a 15-16 digit number.


Copy the Pixel ID: Highlight and copy this number.

Troubleshooting Tips:

Ensure you have administrative access to the Facebook page and Ads account. If you don't, you might not be able to view or manage the Pixels.

If you’re encountering any errors or issues, double-check that you’ve copied the entire Pixel ID without any extra spaces or characters.

Remember, you need to have a Pixel created on Facebook before you can find a Pixel ID. If you haven't created one, you'll be prompted to do so in the Events Manager.

Updated on: 19/06/2024